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5 Reasons why Social Media is Important for the Growth of a Business

For small to medium sized businesses, the use of social media is important to help increase brand awareness and to engage people to check out the product or service that you are offering. In these times when everyone is relying on the internet for information, it is only right that you take advantage of this tool to reach out to as many people as possible to make connections, not only to raise potential sales, but also to help spread the word about your business through social media.

5 Reasons Why Social Media is Important

First, social media platforms such as Twitter, Facebook, Instagram, and Pinterest are the best places to share your opinions with others and even possibly sway your viewers and followers to your own point of view about a subject matter. You can use these social media sites to let others know that you are an expert in your chosen niche and engage them when they show interest in what you have to say.

Second, social media is the perfect place to build your brand image since the internet makes it easier to be found. You can create a blog, a website, or a Facebook page where you can show the world what your business is all about. Of course, it’s not just about building a website or blog per se, but it is also about using SEO practices in the content of your site that matters.

Third, you can build connections through various platforms online. For example, people come to me in most networking events that I have attended because of my Twitter account, which I often use to engage my followers about their thoughts, business problems, and such. It’s fast, and people just love to pay attention to businesses that are interested in what they have to say.

Fourth, social media can also help you improve your customer service as you’ll be able to address the needs of your customers promptly. When you set up your social media platforms properly, you can easily update them to tell your followers what your latest offer will be all about.

Fifth, you also get to learn more about the niche that you are in, including the people that you are targeting, because you can analyse their social media uses through your Facebook, website, blogs, and such. You’ll be able to monitor which topic they are more interested in as well as those that are not doing so hot and from there, make tweaks to really get the traffic flowing to your site.

As you can see, social media is a big help when it comes to promoting your business. It doesn’t matter how small or large your business is, with the right use of your social media accounts, you’ll be able to market your business to make it grow even more.

Posted by Lisa / Posted on 18 May
  • branding, customer service, small business, social media Edinburgh
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