On the 1st of July Media Bloom attended Boost your Business, an event hosted by Facebook and Enterprise Nation. The event took place in different cities around the world and was focused on bringing small businesses together to share best practices and hear about the latest marketing strategies and tools.
The event started with a presentation by Ciaran Quilty, the small to medium-sized business regional director for EMEA at Facebook. Some points he highlighted:
- 28 million people in the UK use Facebook every day out of which which 25 million people login via their mobile phones;
- People check their Facebook news feed 11-14 times a day;
- There are over 4 billion video views every day, of which 75% are via mobile;
- 70% of the SME use video to promote their products or services;
- By 2017 over 69% of the total traffic will be driven by videos on mobile.
These are all some impressive figures. He also explained why Facebook has limited the reach of a post: there are too many companies competing for a place on the newsfeed. If consumers will see all the news from every page they follow, then they will not be able to see any news from their friends, which means that they would most probably give up using Facebook. Without people to sell to there is no purpose for companies being on Facebook. A company’ story basically needs to compete with a brother’s, mother’s or close friend’s posts.
Facebook is now investing in the following features:
- an Instagram ads feature for small businesses which will be launched in September
- a way for the posts to look amazing on any type of mobile phone
- making communication via messages on Facebook pages better
Recently launched Facebook features:
- Local awareness Ads – reach the highest amount of people with the least amount of money. Learn more https://www.facebook.com/business/a/local-awareness
- a “Call Now” button where customers can call you directly from your advert in News Feed. Learn more https://www.facebook.com/business/a/local-awareness-call-now
The discussion panel was lead by John Carr and had the following guests:
- Graeme Smeaton from Royal & Awesome
- Katherine Macgregor from Innis & Gunn
- Richy Edwards from The Brotique
They were all some great examples of successful companies in Edinburgh that boosted their sales and created a better relationship with their clients with the help of Facebook.
Their advice on best practices:
- Have a clear strategy and have a clear view of the role that Facebook plays in that strategy
- Be honest and transparent with your followers
- Dream big but think practically
The event was followed by workshops on Facebook advertising: the types of advertising and how to set them up. There are 10 types of objectives you can choose for an ad campaign:
Please let me know in the comment section if you’d like me to write a post on how to set up each type of ad.
There are 3 types of audience you can reach with a Facebook ad:
- Lookalike Audiences (through age/location/interests)
- Custom Audience: lets you reach customers you already know with ads on Facebook. You can upload a list of email addresses or phone numbers of at least 20 people and your ad will be delivered to those people if they’re on Facebook. Learn more: https://www.facebook.com/help/341425252616329
- Lookalike Audiences lets you reach new people who are likely to be interested in your business because they’re similar to customers you care about. It works in the same way as the Custom audience option by uploading a file with email addresses or phone numbers of your current clients. Learn more: https://www.facebook.com/help/164749007013531
All in all, this was, in my opinion, a successful event – great speakers, and great guests, good and useful information and of course: ice cream.