Should your business allocate time and funding to Social Media Marketing?
If you have a business and have done any level of research into marketing techniques, then the odds are high that you have run across the term Social Media Marketing. While there is no doubt that social media is a dominant part of our society, as it has been reported by CNBC that an average of 230,060 years (in terms of hours) are spent every month by people using it, some wonder whether or not social media is a waste of time. The answer is a definitive NO, social marketing is not a waste of time. Here are 5 reasons why businesses should use social media in their marketing.
- Social Media Marketing Improves your Brand
In building your brand, it is essential that your company has as much exposure as possible. The more visibility you have, the better the chances are that your brand will grow. Social media marketing makes building a brand expedient as the user and your brand meet on a familiar platform. While with standard marketing techniques the business has to seek out customers, with Social Media marketing algorithms, your targeted audience receives the content on their stream.
- Higher probability of obtaining customers
For every post that a business makes, there is the probability of gaining a customer or reaching a prospect. Think of it this way: you could start a campaign and hope to reach 100 people. If out of those 100 people you get 1 person to share the content with 10 people then your ROI for the campaign is rather small. However, if you post a thread on Facebook (for example) then you have the potential of reaching those 100 people who have a friend’s list of 2,000. All 2000 see the post and some repost and the margin will keep on building.
- Social Media rates have a higher ROI then random click-ads
When considering the practical methodology of Social Media marketing over that of the methodology of click-ads, there is one primary factor to consider. In click-ads, the marketing campaign is driven by the hopes that someone will see the ad/banner and that the content on that banner will be compelling enough to click on to find more information. Where this may result in a few conversions, as a whole it is ineffective. Why? Because either the person perceives the banner as being just what it is (a marketing tool) and avoids it or the person is already engaged in a site offering the content they are seeking. On the other hand, Social Media marketing ads are more humanised as they interact with the consumer. According to Forbes, social media has “a 100% higher lead-to-close rate than outbound marketing and a higher number of social media followers tends to improve trust and credibility of your brand.”
- Social Media Marketing increases a business’s SERPs
In order to get more customer conversions, a business needs to have the SEO and the Search Engine Result Pages working in their favour. SERPs need to be on the first page as the general public does not browse through the additional pages. Social Media marketing allows for the search engines to pick up comments, shares, and organic content for your business, thereby boosting the ratings in the search engines. And with algorithms in google being debated on whether or not to incorporate the social media standings into the SERPs, it may be beneficial to get ahead of the competition.
- Social media marketing gives the business the visage of modernism
Think about it. When was the last time that you looked into a major business and did not see at least one avenue of social media marketing associated with it? Even politics have geared themselves primarily to the social media. It is not so much a question of whether or not social media should be used for marketing but rather, how should you be using the social media for your campaigns. As a business, using Social Media Marketing ensures that you have an up-to-date modern appeal. Customers can quickly identify your brand as well as help you build upon the brand. Working with the social media increases the personal connection that users and potential clients have to the company. It is no longer efficient to have a mobile website and then focus on traditional marketing alone. There has been a shift to digital, and that digital sector is primarily based on social media platforms.
It is clear. Social media marketing is not a waste of time. If anything, Social Media marketing will save you time, money, and increase the RIO on your marketing campaign.