Nowadays, social media is an important part of almost every company’s day to day activity. At the events I am attending, one of the questions I am asked most frequently is: how much time should I spend on social media?
Social media can be a full time job but if you work by yourself or you don’t have a dedicated person, there are some things that can help you do as much as possible, in an efficient way and in a short period of time. Here are my top 6 tips:
Science tells us it can take up to 30 minutes to return your attention to whatever you were doing before an interruption. When I work on one of Media Bloom’s social media accounts or one of our client’s, I focus only on that. For example, if I am working on Facebook on my laptop, I turn off my phone’s Wifi and sign out from all the other social media networking. In this way I won’t receive notifications from the other platforms. It was a process I learned, as it is difficult staying away from distraction but this definitely helps me save precious time and focus much better.
2. Don’t spread yourself too thin
This is a piece of advice that I offer very often. If you are a small company, with limited time to spend and not too many people to help, being on more than three platforms won’t help you. Choose the ones your target market use and be as active as you can. In this way, you will use your time efficiently and you’ll have a bigger impact.
3. ‘Try before you buy’
You have probably read and received tons of information about the perfect things to post on social media, the perfect time to post or the perfect tools to use. Keep in mind that every business is different and what works for others won’t necessarily work for you. Try and follow the advice you receive or get a free subscription to a social media tool but if it doesn’t work, give it up and don’t waste precious time.
The scheduling of your social media posts is a real time saver and can be done in different ways:
– By creating a social media calendar, you will have a view over the important events and competitions you need to share over the year;
– Directly on Facebook. For more details read the blog post on How to Schedule a Post via Facebook;
– Automate – not all the social media networks offer a scheduling functionality, but you can use external apps such as Hootsuite. This will help you schedule your posts days, weeks or even months in advance. This way, you can dedicate a few hours or a day and schedule a week’s worth of social media posts. Remember to check each of the platforms as often as you can to keep up to date with the news, comments and messages.
5. Post both at the ‘right’ time and at the ‘wrong’ time
The best time to post on social media is when the most people are active, right? Well, this is not always helpful. This is because there are so many posts at that certain time (for example lunch time) that, at least for Facebook, will be very difficult to find a place on the news feed. What I tried, and worked very well, was posting very late at night and very early in the morning. This helped me reach a higher audience and the engagement doubled.
Outsourcing to an outside agency or contractor will save you time and gives you an experienced person to help make the most of social media for your business. Compared to hiring someone full time and paying them a salary and other taxes, an agency will usually charge you for worked hours. This will save you money, while having your social media platforms performing at their best.